Looking for a reputable website designer Long Beach company can be challenging. With Long Beach, California being one of the most popular tourist destinations in the country, there are plenty of options to choose from.
Choosing the right company could impact your company in establishing an online presence, gaining visibility from your target audience, and converting web visitors into loyal customers.
Your website is important in both regards to creating a great first impression and setting up a conversion funnel for your business. Selecting a website designer Long Beach company based on a whim could be disastrous to your bottom line and your company’s online potential.
GK Media provides world-class website design services in Long Beach and can help you reach the digital marketing goals you want to accomplish.
Why You Need a Long Beach Website Designer
Most people use the internet to find a local business. As a result, it’s never been more important to build a great website that will naturally rank well online. Unfortunately, not every Long Beach website designer will have your best interest in mind.
Some will only develop a website for you and leave you to the wolves and others will cut corners to increase their own profit. The reality is that the quality of your website is important for a wide variety of reasons.
These reasons include:
Your Website Sets a Consumer’s First Impression
The average consumer spends less than 15 seconds on your website. This doesn’t give you a lot of time to impress them. If your website doesn’t catch their attention or looks unprofessional, it will essentially bleed potential customers by the day.
Great websites make potential customers stop in their tracks. It’s important to realize that there are trillions of websites on the internet. This gives consumers the right to be picky since there are so many options they can choose from.
Don’t take their attention for granted. Instead, strive to develop a beautiful, eye-catching website that will show them that you run a legitimate business that can help. This type of work can only be done by a professional website designer Long Beach company.
Your Website Sets the Tone for Digital Marketing
If you’re planning on hiring a Long Beach website designer, then chances are that you’re also considering utilizing digital marketing services in the future. Digital marketing begins and ends with your website.
A digital marketing campaign’s primary goal is to drive traffic or visitors to your website. A campaign also helps to convert website visitors into customers. Without a high-quality website, it won’t rank highly on major search engines like Google or Bing.
Also, if your website isn’t up to par, potential customers may get turned off and click away to one of your competitors. All digital marketing activities start and end with your website.
With that said, you should strongly consider hiring the Long Beach website designers at GK Media to develop a website that will advance your digital marketing campaign.
Your Website Must Align With Your Brand
Your website is ultimately your business’ most powerful salesperson. It must represent your brand accordingly. Similar to how all of your marketing collateral (brochures, flyers, etc) carries your brand’s most recognizable characteristics like typography and colors, your website must do the same.
A potential customer has to be able to quickly identify your website from the rest of your competitors. Most websites are built using traditional, generic templates. This makes it difficult for most consumers to draw differences between competitors.
A website that aligns with your brand makes your business stand out from amongst the pack and keep your audience’s attention.
Your Website Must Receive Continued Support
One of the most frustrating aspects of purchasing a website from a website designer Long Beach company is vying for continual support. Again, many Long Beach website designers will leave you high and dry after your website is complete.
That leaves you responsible for maintenancing your website, updating it when necessary, and fixing other issues. Sometimes, a website designer Long Beach company will teach your company’s IT or marketing team how to use the website’s content management system (CMS) and leave the project.
They expect you to contact them for support for real-time issues that need urgent attention. Many times, they will charge you to fix problems on your website. GK Media provides constant support to our clients and strives to be the first point of contact for all web-related inquiries.
You Can’t Do it Alone
Nowadays, it’s entirely possible to create a fully-functional website on your own. Content management systems like WordPress and cloud-based website builders like Wix and Square allow users to design professional websites.
The problem is that website development is a technical skill. Only a highly-experienced website designer Long Beach company can truly develop the perfect website for your business and here’s why:
- Developing a website requires an immense technical understanding of user experience, SEO, coding, etc.
- Websites are usually built within 12 to 16 weeks.
- Websites have to be built according to Google’s standards in order to rank well online.
As you can see, developing a website is a full-time effort. It can’t be done as a hobby with only a few hours every week nor can the task be completed with a basic knowledge of the trade.
Your Competitors Likely Have a Good Website
If you forgo designing a website for your business, then you’ll only be sending potential customers straight to your customers. People expect businesses they work with to have a fully-functional website.
Depending on the industry you’re working in, your competitors will likely already have a good website. That will only set the bar higher for you to develop an even better website.
If your website ranks higher than one of your toughest competitors, don’t stay content. Seek help from a Long Beach website designer to provide a professional website design for your business.
How GK Media Can Help
GK Media is a full-service website design Long Beach company. This means that we specialize in delivering a wide variety of different web solutions from web design to digital marketing.
You can rely on us to provide you with a custom website design that will align with your brand and attract qualified leads that are ready to buy. We have built a strong reputation for providing high-quality custom website development services in Long Beach.
Here’s how we can help you design your dream website:
- Research – You don’t need to come to us with a complete conception of what you want your website to be. We’ll conduct competitor analysis to formulate a website design your business must match and record your objectives.
- Organize – Designing a great website depends on the strategy that’s used. Our website design process includes SEO silos, keyword research, and information architecture. This also includes added functionality to make your website unique.
- Build – Your target audience strongly cares about the message your brand is communicating. This is why we pay careful attention to your flawless user experience and seamless user interface. Our team will construct your website with a close attention to detail.
- Promote – Our team can also help promote your website throughout the internet and on your social media profiles. By identifying which channels are right for your message, we can assist in diverting internet traffic to your website.
- Maintain – No website development project is complete without maintenance. Our team will never leave you hanging once your website is finished. We provide a suite of services to ensure that your website is up and running at all times.
GK Media takes an all-in approach to design, develop, promote, and maintain your website.
About GK Media
GK Media is a full-service web development company. We specialize mainly in web design, digital advertising, and search engine optimization (SEO) geared toward small and mid-sized businesses in the greater Long Beach area.
GK Media provides a wide variety of different benefits for incoming customers, which include:
- Seamless Navigation – We deliver a logical, easy-to-navigate website architecture that potential customers and search engines are looking for.
- Modern Coding – Out team utilizes clean and precise coding techniques that will serve as the DNA of your website.
- Optimized Speed – Quick loading times = satisfied customers. Google has made it known that they prefer fast websites and we deliver.
- Mobile-Friendly – All of our websites are designed to look beautifully and perform well on all devices, from desktop computers to smartphones.
Our Additional Web Services
At GK Media, we take pride in being a one-stop shop for many small and mid-sized businesses looking for a complete umbrella of web services. Here are all of the web solutions we provide at GK Media.
Local businesses face extreme competition in having to thrive in tough markets. Local SEO helps them to position their brands to achieve visibility for local keywords (near me search terms).
The purpose of local SEO is to generate physical traffic – that is to drive website traffic to visit the place of business and make a sale. With data-driven keyword research and a close focus on building hyper-local landing pages, building a local SEO strategy becomes a reality.
Allow the experts at GK Media to provide outstanding local SEO services to give your business the attention it deserves.
Pay-per-click (PPC) advertising is found throughout the internet. In fact, just by conducting a standard online search, you’ll always find a few paid search ads before the original organic search results.
PPC ads actually work wonders when they are used properly. To begin with, PPC ads can position brands high above their competitors to build a solid competitive advantage in their industry,
PPC ads cost money, as you are charged for every click whether or not it leads to a conversion. Clearly, you can’t afford to make many mistakes with a PPC campaign. We can help elevate your PPC campaign to save you money while diverting qualified leads to your website.
Social Media Ads:
Social media platforms like Facebook, Twitter, and Instagram are some of the most visited websites on the internet. With that said, it naturally makes sense to purchase ads that can promote your website.
Powerful platforms like Facebook Advertising make it simple for any business to create dynamic ads that showcase their services and products. However, it can be easy to throw money away at campaigns that are seen but not heard.
Businesses that want to boost their monthly traffic should invest in social media ads and we can help. At GK Media, we can create an extensive social media strategy to highlight your target audience, develop copy that will interest them, and promote them successfully.
Email marketing still has the highest ROI out of any digital marketing initiative. The reason why is very clear, as billions of people across the world use email to communicate and use products.
Email addresses are personal information, much like phone numbers. Once you have them, creating a personalized message that relates to each individual audience member is crucial.
Hiring a website designer Long Beach company that specializes in email marketing is critical as this initiative can help drive more traffic to your website. To succeed in email marketing, you can’t just write basic emails that talk only about you and send it to every recipient on your email list.
Instead, you’ll need to segment your email list based on their activity, behaviors, and position in the buyer’s journey. That way, you can send relevant emails across the board, gain more interactions, and convert email subscribers into loyal customers.
GK Media specializes in high-performance email marketing techniques you can use to scale and grow.
What people are saying about your business is tremendously important for a few reasons. First, potential customers will almost certainly take other opinions into account before deciding to work with you.
Also, search engines will notice businesses with a poor online reputation and favor popular competitors. With that said, managing an online reputation is a full-time effort. Mainly, receiving online reviews and responding to negative ones is key.
The experts at GK Media will keep an eye on your online reputation, alert you when people interact with your brand, and fix errors as they arise.
Custom Blog Writing:
Content comprises most of the internet’s search results. Blogs relay important company news, how-to guides, tutorials, and general information consumers can use to educate themselves and make better purchasing decisions.
This is why search engines value companies that regularly post high-quality blog content. Consumers also prefer to work with brands that provide the best mix of digital content.
Our team of writers can develop custom content that aligns with your brand, informs your audience, and ranks well online for keywords you’re targeting.
Video Production & Marketing:
Video marketing has been growing in popularity every year. Rightfully so, video is more digestible than digital content. People are just more likely to watch a video than read a blog on the same subject.
Nonetheless, creating powerful videos takes time that a lot of companies just don’t have. If you need help with video production and marketing, then you’ve come to the right place.
We can create a strategy to help to curate videos that communicate on-target messages and promote them throughout the internet.
Local Event Sponsorship:
Local events empower communities by bringing people together. While local events are fairly simple to organize, promoting them is an entirely different story. This is why we make it our mission to provide top-notch local event sponsorship services.
For nearly a decade, we have helped the Long Beach community advertise a large spectrum of different events. If you are planning a new event to launch in the greater Long Beach area, we’d love to know about it.
From there, we can devise a strategy that works for you.
Mobile App Development:
Smartphones and other mobile devices have caused mobile apps to grow colossally. Many organizations have a mobile app, such as restaurants and barber shops. Normally, local businesses have a need to use mobile apps to make it easier for their audience to interact with them.
Mid-sizes businesses like law firms and consultancy groups can use apps to help potential clients schedule consultations. Whatever the case may be, mobile apps are important and serve as an extension of a website.
Fortunately, we offer premium mobile app development services to help you create the mobile software of your dreams. Whether you’re looking for a simple interface of a multifaceted app, we can deliver on your core objectives.
Build Your Dream Website Today!
Hiring a professional website designer Long Beach company can be tough, as a lot of this information can be difficult to take in at once. With that said, we’d be more than happy to speak with you to ascertain your goals, concerns, and objectives moving forward.
If you’re interested in learning about our website design services or any other web solution, simply give us a call at (562) 446-6303. You can also click here to contact us to speak to a member of our team.