Local SEO and Google Ads: The Perfect Storm

Google Ads

If you’re a business owner who looking for a competitive edge, your marketing strategy is where you should place your focus. 

One thing is clear, potential customers are searching online for businesses like yours. You need to be in front of these customers, and the best way to do that is to promote your business through Google’s search results. There are two ways you can promote your business through Google’s search engine: Local SEO and Google Ads. 

Local SEO is using Google’s search algorithm to rank for certain local keywords that are relevant to your business. For example, if you rank for “realtor Orange County”, you will show up on the list of search results for that keyword— putting you in front of people who are searching for a realtor in that region. 

With Google Ads, you can pay to be at the top of the search results for certain keywords. This is an auction-like bidding system where the advertisers who pay the most get pushed to the top. When you work with skilled, experienced like GK Media, we can launch and optimize a campaign that is cost-effective, while putting you directly in front of potential customers. 

At GK Media, we combine both of these strategies to create the perfect storm of results your business needs. If you want to learn more, contact GK Media today