How Online Reviews Impact SEO

online reviews

According to MOZ.com, online reviews make up 10% of Google criteria for ranking a website online. Not only do online reviews influence potential customers, but it can also have a big impact on your SEO rankings. It’s more important than ever to maintain a steady amount of online reviews. 

Create a strategy to acquire more reviews. None of this matters if you’re not accumulating rea reviews from your customers. Here’s the issue: most customers won’t take the initiative to leave a review unless their experience was remarkably poor. 

You must take the initiative and develop a strategy to get more reviews. For most businesses, the easiest thing you can do is simply ask your customers to leave a review after they purchase your product or use your services. Your customers aren’t opposed to leaving reviews; they simply are busy and won’t have the frame of mind to leave one unless you tell them to do so. 

Aside from simply asking, you should utilize a strong follow-up strategy. Send out email campaigns and send out automated text message blasts. Ask for reviews on your Facebook and Instagram pages. Doing these steps will really increase your review count. 

Google considers reviews as an indicator of value and trust. It’s absolutely no coincidence that Google displays results with high numbers of quality reviews first (especially for local results). The websites with a low volume of reviews and poor reviews are pushed down.

Do you need help with your SEO? Contact GK Media for a consultation.