Search Optimization requires sufficient investment of time, resources, and money. Balancing these components determines the success of your business. For those with the money and resources, it is easier to indulge a consultant.
For those without sufficient funds, the do-it-yourself option is inevitable. In this post we discuss some of the strategies you can implement on your own to maximize the efficiency of your website.
Tweaking title tags
You can check if your title tags make sense in relation to category pages. If not, you can improve to make them more relevant and tailor their specificity to suit the page. The tweaking can entail adding relevant words specific to a category.
For instance, ecommerce pages are known to improve traffic significantly compared to product pages.
As such, tweaks on the title tag of an ecommerce platform to reflect labels of the taxonomy and site name can significantly boost a platform without much financial input.
Mastering the keyword search trick
Most SEO programs are programmed to rely on keyword searches. As such, you should master the keywords that such programs target, know the phrases and words targeted by the actual searchers, and understand the demand for your products.
Avoiding jargon helps improve your site’s potential in SEO keyword searches. The other trick to mastering the keyword search is doing research rather than hinging your approach on an assumption that you understand the market and its needs.
Using the right keyword tools also helps a great deal. For instance, the tools provide you with a demand score related to every theme. The keyword tools available to you can be free or require a subscription payment.
While most offer the keyword suggestions for free, others will not provide the data on popularity without the subscription payment. One free resource is the Google Keyword Planner which offers keyword search once you activate the Google Ads campaign that facilitates access to the relevant helpful data.
Mapping of Keywords
Map the keywords on every page of your site based on the consumer needs and search phrases they employ. Mapping can involve creating a spreadsheet that has all critical pages of your site with the unique primary and secondary words.
You can also have a separate new page for high value keywords that are unassigned. For product pages, FAQ pages, and blog posts, you can use long-tail keyword themes which are more specific.
Identifying the competition
To maximize your SEO experience, you should understand your competition. It is important to point out that your competition is not restricted to sites dealing in similar products and services.
Competition scope extends to massive retailers and informational sites utilizing similar phrases. In other words, sites that occur frequently on your search page results are competitors.
Once you identify these sites analyze them to understand what they are doing better, the content themes they use that you lack, the structure of their site in terms of targeting relevant keywords, and their approach to engaging shoppers.
Furthermore, investigate their social media engagement activity and reviews of their sites and products to understand how to improve your site and the user experience.
Optimizing the site
Implementing on-page SEO requires you figure out the keyword map. The implementation phase entails developing new pages of unassigned keywords that entails graphics, texts, videos, and audio.
Furthermore, implementation requires a portal or blog that is rich in the keywords. Ensure each page is relevant with regards to the content, meta descriptions, title pages, body content, and headings related to the themes targeting searchers.
Keep churning out new content regularly
There should be continuous production of content suited to your audiences. That does not mean a new blog post daily, but regular production of unique content published monthly or weekly. What is important is the consistency, relevance, and uniqueness of the content.
The content can entail product photos, illustration, how-to videos, and content relevant to the audience. The content should be valuable in the sense that it meets customer needs hence engages them and captures their interest.
Boosting link equity
Link equity is defined as the quantity of quality and relevant sites linked to your own site. Site ranking is heavily hinged on contextual relevance and link equity. Equity is significantly boosted by content marketing and link acquisition.
Content is marketed in SEO through generation of material like podcasts, videos, and articles that people are willing to link to and share. As such, the more the exposure of the content, the higher the links.
On the other hand, link acquisition entails identification of topically relevant high-value pages, identifying how to increase value of your content to the owner of the site, and directly reaching out to or requesting for a link through an interview or a guest post.
Your site should appeal and compel users to recommend it to their friends. Getting more links hinges on using the content-engagement SEO approach. Keywords come in handy in improving the influence and identifying site ranks for boosting link equity.