Email marketing is one of the highest revenue-producing channels available to a business. With email marketing, you can stay in contact with your customers, sell to new customers, create opportunities for repeat purchases. With email marketing, customers benefit because they’ll be able to access your newest promotions and sales events.
Email marketing is arguably one of the most effective ways to reach your customers.
Set up campaigns. With email marketing, you can create scheduled campaigns to automate your messaging. We help our clients plan email content schedules that map out what messages they’re going to send.
Retain more customers. Email marketing is awesome for customer retention. You maintain contact with your past customers, give them access to sales promotions, and encourage them to make repeat purchases. There is probably no better marketing method for customer retention.
Test and segment your list. One reason (of many) why email marketing is so powerful is due to the ability to divide your list into different segments. This way, you can send targeted emails to each segment. For example, you can create a segment of people who’ve never purchased, and can you email them with special discounts to compel them to buy. We can segment based on behaviors, demographics, and more. This allows you to test and determine what’s working.
The longer you can hold the attention of your market, the better. This is one reason why email marketing is so powerful: you are consistently in front of your customers and are able to stay at the top of their minds.
With email marketing, your marketing is consistent and automated.
Almost any business can benefit from email marketing. Whether you need to drive new business and convert more customers, or you want to retain more of your existing customers, the email marketing experts at GK Media can help.