As a business owner, you’ve probably heard a lot of talk about SEO, but you might be wondering, does my small business need SEO? If you’re interested in learning more about whether SEO is right for your business, keep reading for more information.
All small business owners share in common is that they are very, very busy people. It is essential to recognize the benefits that SEO can plan on a small business. While you may not necessarily have the time or resources for SEO, SEO companies out there specialize in areas, so you don’t have to.
SEO Benefits for Small Business
While SEO is widely beneficial for businesses of all sizes, some particular features help small businesses.
If you are a small business seeking to reach local customers, SEO is critical because it helps them find you first. Considering that 46% of all Google searches are done for local resources, you can imagine the potential SEO offers your business.
People learn about local small businesses online versus other channels. 97% of people use the internet to discover local businesses. This is another critical reason a small business owner needs to use SEO.
The “near me” search concept has exploded over the last two years. Studies show that “near me” has grown over 900% and continues to trend that way. This is a clear indicator that people are looking for small businesses in their immediate areas.
First Page Listings
Think of the way you search things on Google. How often do you look beyond the first page of search results? Well, you’re not alone. 75% of users claim that they don’t look past the first page of Google search results.
SEO Tips for Small Businesses
Now that you’ve got a clear indication of the value that SEO can provide to your small business, here are a few helpful tips for you to take along with you in your new journey.
- Use SEO best practices
- Prioritize your keywords
- Optimize metadata
- Create a content calendar
- Build authority by creating backlinks
- Use Google My Business
Although the world of SEO might seem overwhelming, don’t worry. There are options out there for you. Rather than adding learning a new craft to your already never-ending to-do list, why not have someone handle it for you?
GK Media is a top-ranked Long Beach SEO Company with customized services to drive new customers to your business. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!